About Us

Our lawyer Ian Pancer

Ian Pancer

Ian Pancer brings more than a decade of broad legal experience to his cases, having represented a wide array of clients in both State and federal courts. He attended the University of California, Santa Barbara as a Regents Scholar and received his law degree from the University Of San Diego School Of Law. He has been in practice since 2006.

Ian is admitted to litigate cases in any State court in California and the U.S. District Court for the Southern District of California. He has a focus on representing injured victims in personal injury cases, but he brings to bear lessons learned from representing clients in a wide variety of cases over the last decade. He is a battle-tested litigator, having handled over seven hundred cases and tried over 20 jury trials to verdict. Ian’s experience extends from trials to appeals, from administrative hearings to petitions for writs of mandamus.

Ian handles all manner of personal injury claims, including auto, motorcycle, bicycle and pedestrian accidents as well as dog bites, trip-and-falls, brain injuries and premises liability claims. In addition to personal injury cases, Ian’s civil cases have included asset forfeiture, products liability, employment litigation, PAGA claims, class actions, misleading advertising, preliminary and permanent injunctions, contract disputes, real estate litigation, Uniform Commercial Code, RICO, anti-SLAPP, Marvin v. Marvin, mold injuries, legal malpractice, medical malpractice, negligent and intentional interference with prospective economic advantage, and Copyright Infringement.

Some high-profile cases Ian has been a part of include the San Diego pension case, the Hewlett-Packard pretexting case and federal seizures from payment processors for online gaming websites. Ian has been successful representing clients against household-name, Fortune 500 companies.

Ian has been honored to teach to other attorneys, providing continuing legal education required by the California State Bar, and he has had the privilege of serving as a guest lecturer for the San Diego Thomas Jefferson School of Law – Institute of Solo Practitioners.

From 2015 to 2017, Ian was on the Board of Directors of the SDCDBA. He is also a Super Lawyers rising star, an award that is bestowed upon less than 2.5 percent of lawyers. Ian has also been recognized by various attorney rating organizations – National Trial Lawyers Top 100 List, Lead Counsel Rating, American Institute of Legal Counsel “10 Best” Rating, Avvo.com 10 Rating, etc.

Ian was born and raised in San Diego. In his free time he enjoys surfing and spending time with his wife and son.


Our San Diego injury attorney law firm offers unparalleled service and delivers extraordinary results. When you are our client, you are a person. Not a number. From the minute you walk through the door, you will understand that, unlike other law firms, we care. You will meet with a personal injury attorney from the very first day that you step in to our office, and you will be in constant contact with an injury lawyer throughout your case. We will not hand your case over to paralegals or secretaries. We believe that being an attorney is not just a job, but a profession. We live and breathe CA law, we apply it aggressively, and we are here for you when you need us.

We take personal injury law cases on contingency, meaning that we take a percentage of whatever we recover for you, and we take nothing if we don’t recover anything. Because of the way our fee arrangement is structured, it is in our financial interests to maximize the amount of money that we recover for you. To that end, we seek compensation for every possible loss that you may have suffered. We know that every dollar counts. We carefully calculate your amount of lost earnings. This may require the use of a various experts, including an accident reconstructionist to establish fault in a collision, or an economist to calculate the present value of future lost earnings. You need a personal injury attorney in San Diego CA who understands these multiple areas of expertise and is able to coordinate the testimony of various kinds of expert witnesses.

In addition to lost earnings, you may be entitled to compensation for your medical bills. The good news is that the compensation is not just for the out-of-pocket money that you pay for medical services, but is instead for the actual cost of the medical services that you received, which may be far greater than the amount of money that you paid out. A medical insurance company will want to be compensated for the medical bills that they pay. However, we negotiate the amount of money that a medical insurance company is paid so that our slip and fall lawyers can get our clients as much money as possible for medical bills, hopefully making their deductible payments seem insignificant. Insurance companies often are able to purchase medical services on a reduced rate because they buy in bulk, so to speak. Therefore, the actual value of the medical services that you receive may be greater than the total amount of money that was paid to the health-care providers that render the services. Nonetheless, Courts calculate the amount of funds an injured party is entitled to for medical bills based on the value of services actually paid for or owed, not the value of the services as otherwise measured.

San Diego Injury Attorney

Our injury attorneys will attempt to recover the full value of all your past and future medical costs, which can be much greater than what has been paid so far by your insurance and what you have paid out as a deductible. These are just a couple of ways that we seek to maximize the amount of money you recover for your medical expenses.

Our personal injury lawyer in San Diego will also seek to recover money for your pain and suffering. Many times people who suffer accidents are no longer able to participate in activities that they once enjoyed. For example, an injury which might be repaired with a simple surgery may have damaging effects that are much greater than the value of the surgery. For example, if you play sports or a musical instrument even a minor injury to your hands or another part of your body can result in a significant amount of emotional distress for which you deserve to be compensated.

Many people who are injured also lose the ability to do other activities besides sports. For example they cannot garden, play with their children or grandchildren, play with their dog, enjoy sexual relations, or sit for long periods of time during religious services. We pride ourselves on being storytellers and on having a masterful understanding of human psychology. We paint pictures with words to convince the relevant parties that you deserve as much money as possible. In this time of need, you deserve the best representation that you can get, and should not sell yourself short by making a quick decision and neglecting to consult with caring, devoted attorneys in San Diego County. We are available for free consultation 24 hours a day seven days a week and look forward to receiving your call. Feel free to visit our new personal injury blog.

By Douglas Gilliland